The World Cup may be over, but the people in various communities in Africa won’t stop playing soccer. This sport is an integral part of the daily lives of people in African villages. Atopia Research, a charitable design company, has taken this fact and created a concept that is very much needed in that part of the world: a soccer field that doubles as a rainwater catchment system.
How does it work? It’s simple. The idea is based on the fact that Africa gets plenty of rainfall but only during certain times of the year. The rain falls and the field acts as a catchment surface where the water collects and is drained through a semi-permeable membrane. Some of this water flows through an irrigation system and is used to water plants and eventually harvest crops, while the rest flows into a storage tank and is then filtered for drinking, cooking and bathing. The system can provide 1,000 people with water for a year and is built, using local, sustainable resources and materials to minimize cost and maximize impact.
This project, known as “PITCH: AFRICA” (which means “soccer field” outside of the U.S.), resembles the group of projects implemented by WASH United, a coalition of organizations, agencies, governments and football players from around the world whose mission is to promote clean water, sanitation and hygiene for people in the developing world (especially Africa). Both charities work by using something that is already integrated in African communities – a passion for soccer – to introduce a not-so-available, yet much needed resource – clean water – thereby naturally integrating this resource into their daily lives… a strategy that, in my opinion, has the potential to be highly effective.
Perhaps you’re familiar with our recent post on gender-specific “his-and-hers” bottled water. (If not, then we recommend giving that a read before continuing with this post, as it may slightly lessen the shock-value.)
Sadly, the bottled water industry isn’t stopping there. In an equally desperate attempt to salvage the hold on plastic that is quickly slipping from their not-so-firm grasp, water bottlers have now created what the title of this post suggests – bottled water for babies. Branded as “nourish,” the concept is woman-owned and woman-operated, founded by two moms who were searching for a convenient way to feed their children on-the-go.
The bottle comes two ways : either as an 8 oz. portion with markings for measuring and mixing formula and a reusable nipple top, or as a 10 oz. portion with a leak-proof sippy top for toddlers. The Nourish website implies that the source is English Mountain Spring Water. The product was launched in stores on June 1, 2009 and is also available to buy online. Each bottle costs around $3.50. (Ah, the price we pay for convenience…)
To their credit, the bottles are BPA-free. But so are most reusable baby bottles. And those can just as easily be filled with filtered water and carried in mom’s diaper bag. Isn’t that what most moms do these days anyway?
A new carpet from DESSO – an international carpet manufacturer – is appropriately named “AirMaster” for its ability to clean indoor air. This is especially beneficial to chronic allergy and asthma sufferers. With most people these days spending the majority of their time indoors, good indoor air quality is essential to good health.
In general, carpets can act as air filters by trapping particles that, when breathed, can enter the lungs and eventually get into the bloodstream causing a host of health problems. AirMaster carpet reduces the amount of particulates in the air and is eight times more effective than hard flooring and four times better than standard carpeting. It releases 80 percent of particulates when vacuumed, making it better able to restore its dust-trapping capability than standard carpets or hard floors. This carpet will primarily be aimed at public buildings, such as offices, hospitals and schools, where there is a lot of human traffic, as feet stir up dust from the floor.