Gold-filtered water?

Gize gold-filtered bottled mineral waterLadies, you can ditch the platinum and the silver; it appears that gold is making a comeback. And not just in the jewelry you wear, but in the water you drink.

A few days ago we did a post on lithium in tap water and its link to prolonged life in roundworms and in humans. In conjunction with this discovery, we posed the question, “what if the fountain of youth came out of your tap?” (We were joking, of course.) Since then, we’ve learned that there is water – supposedly sourced from natural springs and processed through layers of rock formed over 200 million years ago, located in Nova Scotia – that was actually praised as a fountain of youth and healing spring, 500 years ago.

What’s more: a Canadian company has stepped forward, claiming to have filtered this water through gold. Their special gold-filtering process results in a deluxe mineral water, with a discernible flavor, that contains calcium, magnesium, sodium, chlorine, hydrocarbonates, sulphates, silica and total dissolved solids in various quantities. The company is planning to make this water a new line of bottled water, called Gize – the only golden mineral water in the world. They will not release the details of the size or purity of the gold filter, which can produce 11,000 liters of water an hour. Small bottles (200 mL) will be sold for 5 Euro, approximately $7 USD, and large bottles (750 mL) will be sold for 15 Euro, or nearly $21 USD. Given that the water probably contains a few tiny gold particles, it’s surprising that it wouldn’t sell for more. The company is expecting it to get good demand from luxury spas and hotels.

Would you buy gold-filtered bottled water?

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