Fans of Vitamin Water may be disappointed to learn that vitamins may lose potency if stored in water for extended periods of time.
Enter Activate – the only brand of bottled water on the market that has vitamins, antioxidants and other supplements in powder form hidden in the cap, which are released with just one twist, just before drinking. How did this concept come to be?
“Friends Anders Eisner and Burke Eiteljorg were sitting in the Denver airport four years ago. Anders was trying to pour Airborne, a supposed cold-fighting dietary supplement, into a bottle of water. Burke was doing the same with Emergen-C, another vitamin drink mix. Both were making a mess. There had to be a tidier way, they decided.”
Activate comes in eight flavors. Some emphasize health and immunity boosters, while others are workout drinks with electrolytes. The drinks contain Stevia, a much healthier alternative to the sugar used in Vitamin Water and other similar beverages. While we applaud the company’s innovation and drive to be healthier than most, we still have the problem of plastic bottle waste on our hands. Perhaps Eisner and Eiteljorg wouldn’t have made such a mess if they had a wide-mouthed reusable bottle like this Klean Kanteen instead. Moreover, the beverage sells for $1.79 to $2.29 per bottle:
“Some balk at the price, but Holland [the company's president] says, ‘If you bought a bottle of water and Emergen-C it would cost you $2.'”
Precisely why we shouldn’t be buying bottles of water in the first place! We’ve said it many times and we’ll say it again. Save money with your own supplement packets and/or pills, and fill up your reusable water bottle with filtered tap water instead.