World Water Day Kickoff with Indian Trail Elementary School

Today we are celebrating World Water Day. World Water Day is an internationally recognized day that is held annually on March 22 as a means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources. Recommended at the 1992 United Nations Conference on Environment and Development (UNCED), the first World Water Day was designated on March 22, 1993. Each year this day highlights a specific aspect of freshwater.

In recognition of World Water Day, FiltersFast.com, Filters Fast Local Service and the W3 Project is teaming with Indian Trail Elementary School in Indian Trail, North Carolina for a month-long celebration of walking for water. Beginning today and ending on April 22, 2012 which is Earth Day, the 800 member student body at Indian Trail Elementary School is challenged to walk as many miles as they can in this 1-month time-frame and donate the miles they run or walk to the W3 Project. The W3 Project is a partnership that includes FiltersFast.com, TrekDesk and Wine To Water. Together, the W3 partners are building a community of people who walk in pursuit of health and wellness for everyone. By raising awareness about health and the global water crisis, W3 is giving everyone the ability to either “Donate” or “Sponsor” miles in which 100% of all proceeds go to Wine To Water.

This video was especially produced to educate and increase the awareness about the global water crisis for elementary and middle schools, which is used as a template for other schools who want to implement the same type of event at their school. 3M Filtrete, a leader in home filtration systems is sponsoring up to 3,000 miles of the total miles that the students walk at Indian Trail Elementary for their month long initiative. Thank you 3M Filtrete for becoming an important sponsor for Indian Trail Elementary School that will certainly help the school, community and deliver the message about the importance of filtration while helping others in the United States and abroad obtain access to clean drinking water.