Iceberg to Save Water Starved Areas?

When most people think about icebergs, visions of the Titanic teetering precariously in the Atlantic Ocean often pop into their heads.  These gigantic sources of frozen, fresh water dot the oceans around the world. More than just a site to see from the bow of a cruise ship, French eco-entrepreneur Georges Mougin, sees icebergs as a solution to the world’s water crisis.

Over 40 years ago, Mougin first began exploring the possibility that the world’s icebergs could be used as source of fresh water for those in need. Today, it may become a reality.  Mougin has invented a way to transport these gigantic icebergs with an insulated harness that will reduce melting.  With the assistance of a tow, the iceberg will ride on ocean currents to those countries that need it most. To assist with this invention, 3D computer simulations have been created to demonstrate that one tugboat from Newfoundland can transport as much as 7 million tons of iceberg to the Canary Islands in as little as five months.

Watch a simulation of towing the iceberg here:

The drawbacks of this amazing technology are as you might have guessed, cost. To tow the iceberg from Newfoundland to the Canary Islands would cost approximately $9.8 million dollars. However, Mougin is hoping to raise enough funds to sponsor a smaller trip from the Antarctic to Australia. If successful, the iceberg, weighing in at 30-million tons will provide enough water for 500,000 people for an entire year.

“Organic” Bottled Water?

organic springs bottled water

The Australian Standard for organic products says that natural products like water cannot be labeled “organic.” But what if that label is part of the brand or company name?

Australian brands, Organic Springs, Active Organic, and Organic Falls sell purified tap water under the Active Organic Spring name, though the water is not organic and is not sourced from a spring. Legitimate organic producers are annoyed at companies that use the term in their brand names, as it can mislead consumers. “Organic” is a term that is typically used to describe agricultural produce, and not natural substances like water or air.

The company, in its defense, states that it is not actually claiming that the water is organic, though the term is used in the brand name. Still – the word can be misleading to consumers, no matter the context. The bottled water industry caught on to the power of this kind of advertising long ago when they began marketing their product with pictures of glaciers, mountains and freshwater springs on the bottles. These days, many consumers will blindly purchase a product labeled “organic”, simply because the word has such a powerful, positive connotation, even if they don’t know what the term itself really means. And some products labeled “organic” are not any healthier or better-tasting than their non-organic versions.

What do you think? If given the choice between a bottle simply labeled “purified tap water” and a bottle labeled “purified tap water” with “organic” in the brand name, which would you be more likely to choose?