Bottled rainwater is a growing trend among avid premium bottled water consumers. On Saturday, February 26, six bottled rainwaters will compete in the award-winning Berkeley Springs International Water Tasting competition: Richard’s Rainwater, Oregon Rain, Texas Rain, Tasmanian Rain, SparkleTap and Rainwater Management Solutions. These six will be among over 100 bottled waters from around the globe. Since it is a bottled water “tasting” competition, I can’t predict who the winner will be because I don’t drink bottled water, but if the contest also took into account the sustainability of the process by which these waters are bottled, supposedly these six would be at the top.
That’s because bottled rainwater is supposed to be a “greener” alternative to other bottled waters. Rainwater harvesting is highly eco-friendly and has a lower carbon footprint than the processes used by conventional water bottlers. Rainwater catchments involve minimal processing. Rainwater is already pretty clean and does not require the complex filtration that chemically-treated water requires. Not to mention, many of these bottled rainwaters use eco-friendly packaging in the form of recyclable glass or biodegradable plastic. Tasmanian Rain even has an offsetting agreement with Elementree – an Australian company that plants trees based on the bottler’s water shipments and overall emissions.
But is bottled rainwater really greener? Even if it is greener, I don’t know that you could say it’s “green.” And I still think it’s got a long way to go to compete with filtered tap water. Putting something natural and eco-friendly inside of a plastic container (even if it is “biodegradable” plastic) just seems a little… ironic. Plus, not everyone can afford to purchase this water. It is, after all, more expensive than your average Deer Park.
We don’t like to be the bearer of bad news, but it seems that water filtration advocates around the world are going to be disappointed today, because according to several news sources, bottled water sales saw a 4.2 percent increase this last year.
And, you may want to sit down for this next part…
Sales are expected to jump another 3 percent in 2011.
But don’t lose hope. Don’t let this news discourage you. You can make a difference. You can help us put an end to this madness.
It’s very simple: spread the word. Tell your friends the truth about bottled water. For example:
Bottled water manufacturers use clever marketing tactics to fool consumers into believing that their product is the absolute best, and most convenient way to obtain pure water that is safe to drink.
Bottled water is bad for the environment. Millions of non-biodegradable plastic bottles go unrecycled each year.
Bottled water is very expensive, and is really nothing more than filtered tap water that you could easily get from home, at a fraction of the cost, with a quality water filter.
Bottled water won’t necessarily protect you from hexavalent chromium contamination… a little known fact that may have contributed to the 2010 spike in sales. The Environmental Working Group recently discovered this contaminant in water supplies in 31 cities across the U.S., and they recommend a good quality water filter over bottled water as a solution. In addition, the EWG recently published a bottled water scorecard, giving filtered tap water the highest score available.
Yes, many bottled waters do not contain fluoride, but you can get water that is fluoride-free right out of your tap by simply installing a reverse osmosis filter. Many RO filters also reduce chromium-vi, and in the long run, will save you lots of money.
The bottled water brand name “Evian” spells “Naive” backwards…
These seven facts may be summed up in seven words: Friends don’t let friends drink bottled water. (Okay, so maybe it’s cliche, but you get the point.) I’m guessing that you probably have a lot of friends – virtual or otherwise – and social media is one of the best ways for you to help spread the word so that your friends are not labeled among the “naive” consumers. What’s more: we’ve made it really easy for you to do so; simply hit the “tweet” and “like” buttons at the top of this post. And if you’d like to spread the word on other social networks, you can do so by clicking the buttons below this post as well. Every share counts!
We’d also like to thank all of our friends who have thus far supported our efforts to provide everyone with affordable access to clean water straight from the tap!
Just last week, an Orthodox priest, Zaharia Peres, claimed to do the same. Only this time, the priest had no ulterior motive for turning tap water into holy water. And he didn’t need a machine.
Instead, Peres consecrated all of Timisoara’s tap water at once. He stood over the reservoirs that supplied the city so that everyone in the city might have access to the holy water. Many opted to go directly to the church to get their fill of holy water, fearing that the water might lose some of its power by travelling through rusty pipes.