Friends Don’t Let Friends Drink Bottled Water

Evian spells naive backwardsWe don’t like to be the bearer of bad news, but it seems that water filtration advocates around the world are going to be disappointed today, because according to several news sources, bottled water sales saw a 4.2 percent increase this last year.

And, you may want to sit down for this next part…

Sales are expected to jump another 3 percent in 2011.

But don’t lose hope. Don’t let this news discourage you. You can make a difference. You can help us put an end to this madness.

It’s very simple: spread the word. Tell your friends the truth about bottled water. For example:

  1. Bottled water manufacturers use clever marketing tactics to fool consumers into believing that their product is the absolute best, and most convenient way to obtain pure water that is safe to drink.
  2. Bottled water is bad for the environment. Millions of non-biodegradable plastic bottles go unrecycled each year.
  3. Bottled water is very expensive, and is really nothing more than filtered tap water that you could easily get from home, at a fraction of the cost, with a quality water filter.
  4. Bottling companies like Fiji are taking good water away from the poor people in Fiji who really need it, and are shipping it long distances and selling it to Americans at ridiculous prices.
  5. Bottled water won’t necessarily protect you from hexavalent chromium contamination… a little known fact that may have contributed to the 2010 spike in sales. The Environmental Working Group recently discovered this contaminant in water supplies in 31 cities across the U.S., and they recommend a good quality water filter over bottled water as a solution. In addition, the EWG recently published a bottled water scorecard, giving filtered tap water the highest score available.
  6. Yes, many bottled waters do not contain fluoride, but you can get water that is fluoride-free right out of your tap by simply installing a reverse osmosis filter. Many RO filters also reduce chromium-vi, and in the long run, will save you lots of money.
  7. The bottled water brand name “Evian” spells “Naive” backwards…

 

These seven facts may be summed up in seven words: Friends don’t let friends drink bottled water. (Okay, so maybe it’s cliche, but you get the point.) I’m guessing that you probably have a lot of friends – virtual or otherwise – and social media is one of the best ways for you to help spread the word so that your friends are not labeled among the “naive” consumers. What’s more: we’ve made it really easy for you to do so; simply hit the “tweet” and “like” buttons at the top of this post. And if you’d like to spread the word on other social networks, you can do so by clicking the buttons below this post as well. Every share counts!

We’d also like to thank all of our friends who have thus far supported our efforts to provide everyone with affordable access to clean water straight from the tap!

Priest Turns Tap Water into Holy Water for Orthodox Romanians

Holy Water

Last year, we wrote about how a small church used bottled water for Baptism, and then shortly after that we wrote about a South Korean professor who was charged with fraud for selling machines he claimed could turn tap water into holy water.

Just last week, an Orthodox priest, Zaharia Peres, claimed to do the same. Only this time, the priest had no ulterior motive for turning tap water into holy water. And he didn’t need a machine.

Instead, Peres consecrated all of Timisoara’s tap water at once. He stood over the reservoirs that supplied the city so that everyone in the city might have access to the holy water. Many opted to go directly to the church to get their fill of holy water, fearing that the water might lose some of its power by travelling through rusty pipes.

Will Potatoes Boost Water Supplies?

extract water from potatoesA new technology to extract water from potatoes is currently being perfected by PepsiCo, which also owns the crisps manufacturer, Walkers. Potatoes are 75 percent water, and when the slices are cooked, this water is normally released into chimneys inside the factories. PepsiCo will instead capture the water, treat it and reuse it for washing, peeling and slicing. Once the process is perfected, they may be able to remove their factories from the water mains altogether. Later, they also hope to be able to replace drinking water supplies with this water, and even provide drinking water to those in areas suffering from drought.

The optimist in me is hopeful for those suffering due to the lack of water. The pessimist on my right shoulder is singing a different tune, however. Right now, Pepsi brings in millions from bottled water sales – which they recently admitted is municipally sourced and filtered. What’s to stop them from using this water for the same purpose? Advances in technology are in many cases utilized for one purpose – profit. I hope PepsiCo isn’t just greenwashing this time…