Perhaps you’re familiar with our recent post on gender-specific “his-and-hers” bottled water. (If not, then we recommend giving that a read before continuing with this post, as it may slightly lessen the shock-value.)
Sadly, the bottled water industry isn’t stopping there. In an equally desperate attempt to salvage the hold on plastic that is quickly slipping from their not-so-firm grasp, water bottlers have now created what the title of this post suggests – bottled water for babies. Branded as “nourish,” the concept is woman-owned and woman-operated, founded by two moms who were searching for a convenient way to feed their children on-the-go.
The bottle comes two ways : either as an 8 oz. portion with markings for measuring and mixing formula and a reusable nipple top, or as a 10 oz. portion with a leak-proof sippy top for toddlers. The Nourish website implies that the source is English Mountain Spring Water. The product was launched in stores on June 1, 2009 and is also available to buy online. Each bottle costs around $3.50. (Ah, the price we pay for convenience…)
To their credit, the bottles are BPA-free. But so are most reusable baby bottles. And those can just as easily be filled with filtered water and carried in mom’s diaper bag. Isn’t that what most moms do these days anyway?