Global Usage of Air and Water Filters Increases

Air & Water Filter Use Increases Globally

Reports about poor air and water conditions are reaching global proportions. The growing need for air and water filters result from inadequate conditions of current air and water quality. We see evidence of the rising concern about clean air and safe drinking water demonstrated through various charities dedicated to addressing this dilemma internationally. Such concerns are invoking the immediate implementation of stricter air and water pollution regulations.

Together, the United States and Europe account for a major share of the global air filter and filtration equipment market. The demand for air filters in developing countries will outpace the type of mature growth in markets such as the United States, Japan and Europe. China is expected to supersede Japan by becoming the second largest market for air filtration equipment behind the U.S.

Recently, the Freedonia Group, a leading international business research company, released a market analysis about the increased demand for filters in China. They reported that by 2014 the demand for air and water filters in China is projected to grow by 13.5% annually to 66.2 billion Yuan (Chinese currency). Comparatively, this growth is approximately $10.2 billion in U.S. dollars. The increased demand in China is supported by a rapid growth in motor vehicle and other transportation equipment production, stocks, government policies that promote energy conservation and emission reductions. Sales of fluid filters will be fueled by the growth in non-agricultural water use and expanding urbanization. Sales of air filters are projected to single-handedly rise by 13.7% per year through 2014.

The demand for increased global usage of filters will be spurred by rising manufacturing output of HVAC equipment, metal products, building construction materials, chemicals and pharmaceuticals. Many of these manufactured products are either equipped with air filters or produced in manufacturing facilities with high air purification requirements. As income levels grow, more people in China will be able to afford water and air purification equipment for their homes. The growing demand for higher quality and extended life filters are likely to boost the overall market value.

Cutting edge technology along with innovation in air and water filtration media, product design, cost and efficiency will boost future growth. The outlook remains optimistic as consumer spending increases and the shift for better air and water filtration continues to make progress.

 

Garnier Donates $100,000 to Clean Water Charities

Garnier, an acclaimed cosmetics company using natural ingredients in their hair and skincare products is committed to a greener and cleaner future. Garnier asked consumers to vote for the environmental cause they avidly cared about the most. The three causes voted on were Clean Water, Urban Greening, Recycling and Sustainability. The Clean Water category, received 52% of the votes and was the clear winner out of the three causes. The Recycling and Sustainability category received 36% of the votes, while Urban Greening received 12%.

In partnership with EarthShare, Garnier announced that they will donate $100,000 to three deserving charities: American Rivers, Oceana and the Surfrider Foundation. These charities work to protect public health, rivers and marine environments for the benefit of communities, wildlife and nature. Each group plans to put their winnings to work for cleaner and safer water.

Surfrider Foundation will direct the funds toward their water quality-focused programs: Ocean Friendly Gardens, Know Your H2O and Blue Water Task Force. The Ocean Friendly Gardens program educates and assists people in applying conservation, permeability and retention to their landscapes, to revive watersheds and oceans. The Know Your H2O project educates consumers about the link between freshwater management issues and the impact on our oceans. The Blue Water Task Force is a volunteer-run water testing, education and advocacy program for water quality.

Oceana will use Garnier’s donation to support its global ocean protection work. Protecting the pristine waters of southern Patagonia by preventing the expansion of Chile’s aquaculture industry, expanded oil exploration and drilling off the coasts of the U.S., Europe and Belize, are among the projects included.

American Rivers will apply Garnier’s support to protect and restore the nation’s rivers for comunities across America, through various conservation and volunteer programs, including Nation River Cleanup.

These winning Clean Water charities are very good causes. Michelle Ryan, Assistant Vice President of Sustainability at Garnier stated, “This program is just one small way we’re honoring causes within the community that we all care about.”

How are you celebrating Earth Day?

Did you know that the first Earth Day celebration led to the creation of the U.S. Environmental Protection Agency? Environmental Awareness is a growing global movement encompassing clean air, clean water and endangered species protection. Around the world environmental groups are fighting against wildlife extinction, unlawful toxic waste disposal, oil spills, litter, raw sewage, contamination leaking from landfills, global warming, and the loss of our wilderness and forests. In recent years, more emphasis has been placed on finding environmental solutions in the field of clean air technology. Here are a few historical facts that raise our environmental consciousness:

  • After witnessing the devastation of the 1969 massive oil spill in Santa Barbara, California former Wisconsin U.S. Senator Gaylord Nelson announced the idea for a “national teach-in on the environment” campaign. He persuaded Congressman Pete McCloskey to serve as his co-chair and recruited Denis Hayes to fill the role as national coordinator to promote events across the land.
  • Chief Iron Eyes Cody, a Cree-Cherokee Indian and activist starred in a “Keep America Beautiful” PSA commercial during the 1970’s, which was supported by a coalition of companies involved in plastic, paper, tobacco, glass, aluminum and solid-waste. “The Crying Indian” spot that first aired on Earth Day in March 1971 won two Clio Awards and was named one of the top 100 advertising campaigns of the 20th Century by Ad Age Magazine.
  • The Earth Day Network reestablished Earth Day during their 40th anniversary celebration as a powerful focal point where people could demonstrate their commitment to the environment. The importance of bringing environmental concerns to the masses continue to face many challenges from those who deny climate change, uncommunicative politicians, a disinterested public, a divided environmental community and well-funded oil lobbyists. Instead of allowing these challenges to overshadow and hinder the mission of raising environmental consciousness across this country, The Earth Day Network organized the following initiatives: Brought 225,000 people to the National Mall for a Climate Rally, amassed 40 million environmental service actions toward its 2012 goal of A Billion Acts of Green, launched an international 1-million tree planting initiative with Avatar director James Cameron and tripled its online base to over 900,000 community members.

As you travel to work or school, do you ever notice trash, cigarette butts, plastic and glass bottles scattered along the roadways? When you walk along a creek, beach or lake, have you noticed empty cups, beer or soda cans, Styrofoam containers or even those six-pack plastic rings that holds beverage cans and bottles together, lying along the shoreline? Scenes like this invoke us to think about what we are doing to the environment and to change the habits that will prove to be more destructive than we can imagine down the road.

There is an increased sense of urgency regarding our caretaking responsibilities for this planet. We must continue building a clean, healthy environment for generations to come. What environmental events are you organizing or involved in that brings environmental improvements to your local, national or global community? Tell us what you are doing at work, in your schools or individually to make an ecological difference. Are you recycling? Are you reducing your use of electricity? Are you planting more trees? Are you participating in or developing community gardens? Are you using more environmentally sustainable water bottles or reusable shopping bags at the grocery store? Weigh in on the discussion and make every day Earth Day!