Friends Don’t Let Friends Drink Bottled Water

Evian spells naive backwardsWe don’t like to be the bearer of bad news, but it seems that water filtration advocates around the world are going to be disappointed today, because according to several news sources, bottled water sales saw a 4.2 percent increase this last year.

And, you may want to sit down for this next part…

Sales are expected to jump another 3 percent in 2011.

But don’t lose hope. Don’t let this news discourage you. You can make a difference. You can help us put an end to this madness.

It’s very simple: spread the word. Tell your friends the truth about bottled water. For example:

  1. Bottled water manufacturers use clever marketing tactics to fool consumers into believing that their product is the absolute best, and most convenient way to obtain pure water that is safe to drink.
  2. Bottled water is bad for the environment. Millions of non-biodegradable plastic bottles go unrecycled each year.
  3. Bottled water is very expensive, and is really nothing more than filtered tap water that you could easily get from home, at a fraction of the cost, with a quality water filter.
  4. Bottling companies like Fiji are taking good water away from the poor people in Fiji who really need it, and are shipping it long distances and selling it to Americans at ridiculous prices.
  5. Bottled water won’t necessarily protect you from hexavalent chromium contamination… a little known fact that may have contributed to the 2010 spike in sales. The Environmental Working Group recently discovered this contaminant in water supplies in 31 cities across the U.S., and they recommend a good quality water filter over bottled water as a solution. In addition, the EWG recently published a bottled water scorecard, giving filtered tap water the highest score available.
  6. Yes, many bottled waters do not contain fluoride, but you can get water that is fluoride-free right out of your tap by simply installing a reverse osmosis filter. Many RO filters also reduce chromium-vi, and in the long run, will save you lots of money.
  7. The bottled water brand name “Evian” spells “Naive” backwards…


These seven facts may be summed up in seven words: Friends don’t let friends drink bottled water. (Okay, so maybe it’s cliche, but you get the point.) I’m guessing that you probably have a lot of friends – virtual or otherwise – and social media is one of the best ways for you to help spread the word so that your friends are not labeled among the “naive” consumers. What’s more: we’ve made it really easy for you to do so; simply hit the “tweet” and “like” buttons at the top of this post. And if you’d like to spread the word on other social networks, you can do so by clicking the buttons below this post as well. Every share counts!

We’d also like to thank all of our friends who have thus far supported our efforts to provide everyone with affordable access to clean water straight from the tap!

Celebrities for Clean Water Spotlight

Just like bottled water companies, clean water advocates in nonprofit efforts have caught on to the best advertising tool in the market: Celebrities. Many celebrities have given their fame and money to good causes. (Sadly, many celebrities endorse bottled water, also, but that’s a post for another day.) The latest trend among stars like Mark Ruffalo, Adam Lambert, Alyssa Milano and Matt Damon is clean water. We thought we’d take some time to highlight what these celebrities are doing to ensure access to clean water in the U.S. and beyond.

Mark Ruffalo – The Fight Against Natural Gas Fracking

The grassroots organization, Frack Action, was struggling to garner media attention for their opposition to natural gas drilling in New York State, until they brought Mark Ruffalo on board. Fracking is a process that involves injecting water and chemicals under high pressure into rock formations, in order to extract natural gas. Filmmaker, Josh Fox, recently portrayed the consequences of fracking in his documentary, Gasland, in which farmers across the U.S. can be seen to light their tap water on fire from natural gas contamination.  Ruffalo dedicates himself to the cause with full force, as an unpaid volunteer. He has attended meetings and hearings, lobbied with activists and visited colleges to raise awareness among students. His fame is helping to bring attention to an issue that, otherwise, may have received very little. In fact, it was rumored several months ago that his private screening of Fox’s film may have landed him on the government’s Terror Watch List. Whether or not the rumor is true doesn’t matter; Ruffalo is one celebrity who won’t sell out. He is not afraid to stand up for what he believes in.

Adam Lambert and Alyssa Milano – Happy Birthday to the Less Fortunate

2009 American Idol runner-up Adam Lambert is donating his 29th birthday to charity: water – one of many water charities dedicated to bringing clean water to those in developing countries. The concept is simple: instead of asking for gifts for your birthday, ask your friends and family to make donations through your mycharity: water website (which is very easy to set up). All of the proceeds will go toward funding clean water projects in countries like Africa, Asia, Honduras and Haiti. With the mycharity: water website, everyone can follow in Adam Lambert’s footsteps. In fact, Lambert is not the first celebrity to donate his birthday to water charity. Alyssa Milano’s mycharity: water campaigns raised over $92,000 for her 37th birthday in 2009, and another $39,551 for her 38th birthday at the end of last year. Lambert’s goal, is $290,000 by the 29th, as he said in a recent tweet.

Matt Damon –

If you follow us on twitter, by now you probably know that we are big fans of Like charity: water, this organization is dedicated to funding clean water, hygiene and sanitation projects in developing nations. Matt Damon co-founded with Gary White, and has since been heavily invested in its work. Recently, he accepted the Joel Siegel Award for his work with, at the Critic’s Choice Awards. We think you should follow them on twitter: @Water.

Moringa Tree Brings Clean Water to Developing Nations

The water treatment process in America and other developed nations uses chemicals like chlorine to rid water of bacteria and other pathogens. The end result is often similar to what you would taste if you accidentally swallowed the water in your neighbor’s swimming pool (unless you choose to purchase a home water filtration system that reduces chlorine taste and odor).  Sadly, developing countries are not so fortunate…

However, a new project funded by the $10,000 Environmental Protection Agency P3 grant (P3 = people, prosperity and planet) has been undertaken by three Penn State engineers to bring clean water to the developing world. The project is a water treatment process involving the moringa seed, which is known for its ability to purify water and food.

Here’s how it works: Moringa seeds contain cationic (positively-charged) proteins. Each protein contains a peptide sequence that acts as a molecular knife, cutting into the cell walls of bacteria and killing them. Because the protein is positively charged, it clings to and wraps up sediment, which is negatively charged, causing it to settle out of water very quickly. Moringa has been used for thousands of years to clarify water. In fact, the idea of using plants for water purification, in general, is not new. You may recall our post on a water filter that uses oregano to kill pathogens.

There are several advantages to purifying water with the moringa seed. The technology is locally acceptable, sustainable and easily accessed by those in developing countries; it may be grown right within a village, lessening the need for the transport of chemicals. The moringa seed grows naturally in harsh environments. Not only does it bring food and water purification; the oil inside the seeds can also be sold for a profit. In addition, the leaves of the moringa tree are highly nutritious, containing loads of vitamins, minerals and proteins, and can be fed to malnourished children.

But the project is not without its challenges. The research team still has a lot of work to do in terms of perfecting the purification process. Other proteins and organic matter in the seeds add biological oxygen to the water that bacteria use as food, allowing any bacteria in the water to grow. As a result, the water does not stay clean for very long and can only be stored for about a day. To counter this problem, the team suggests adding crushed moringa seeds to the water so the proteins can get in, then adding sand to which the active protein will anchor while the inactive proteins and organic matter are rinsed away. Data shows that the active sand that remains can kill pathogens; it is this active sand that will be the essence of the water purifier.

Convincing the people in developing nations that their water supply is unsafe and in need of purification is another challenge the team will face. Surprisingly, even though they may get sick, they often don’t attribute the cause to a dirty water supply.