Brita FilterForGood Eco-Challenge

If you’re a student with a passion for sustainability and a desire to see your great idea for environmental change put into action, you just might have the opportunity through the Brita FilterForGood Eco-Challenge.

Brita wants to hear your idea for a green initiative to bring about environmental awareness and change on your campus. The company is giving away $1000 to 50 recipients this year for their contest which will end on November 19. Students and faculty members from kindergarten to college are eligible to apply. Simply state, in 150 words or less, how you would make your campus more sustainable, and if your idea is chosen, you’ll receive a $1,000 grant to help fund it into action.

Brita’s FilterForGood campaign began as an initiative to reduce the harmful waste created by plastic bottled water by encouraging people to drink filtered water out of a reusable bottle instead. Since then, Brita has been involved in many efforts to raise awareness and promote change within a host of other environmental issues. In previous years, the Eco-Challenge contest has proven itself a great way to motivate students on campus to be proactive in bringing about environmental change.

To apply for the contest, visit the Brita FilterForGood Eco-Challenge website and complete the form on the right side of the page.

Anti-Bottled Water Celebrities

Last week, we did a blog post on celebrities for bottled water.  You didn’t just think we’d leave you hanging without presenting the other side of the equation, did you?  The celebrities for bottled water endorse the commodity by giving it a sexy image.  It appears that those against bottled water bring a little more to the table than a sexy appearance.  Whose side are you on?

Oprah Winfrey

One of the most followed and admired television faces in America added the environment to her list of favorite things over a year ago.  Along with reusable grocery bags and Seventh Generation cleaning products, Oprah has switched to reusable water bottles to reduce plastic bottle waste.

Adam Yauch

Former Beastie Boys rapper, Adam Yauch, calls out Nestle, Pepsi and Coca-Cola in his award-winning documentary film Flow: For Love of Water. The movie bashes bottled water companies for their “privatization of the world’s dwindling fresh-water supply.”  See our list of must-watch water movies for more information on Flow along with other, similar films.

Dave Matthews Band, Ben Harper and Relentless 7

This year, Dave Matthews Band, Ben Harper and Relentless 7 are all teaming up with Brita, Nalgene and the Filter for Good campaign to rid their summer tours of plastic water bottles.  At each concert, refilling stations will be set up where fans can obtain and refill free, reusable water bottles.  These stations will also supply further information on ways to conserve and protect the planet.  Brita’s Filter for Good channel, featuring DMB and other similar artists, is available on Pandora.  I think it’s safe to assume that when Dave wrote “Don’t Drink the Water,” he must have been talking about the bottled kind.

Kelly Osbourne

Feeling guilty about sipping bottled spring water, earlier this year daughter of rock star Ozzy Osbourne, Kelly Osbourne, pledged to go green by giving up bottled water, in order to help the environment.

Gisele Bundchen

Brazilian supermodel, Gisele Bundchen has been spotted several times with a SIGG reusable water bottle.  Though it’s uncertain whether she does so in an effort to preserve the environment, it is questionable, considering her marriage to Tom Brady who is actively involved in the Smart Water ad campaigns.

Cindy Crawford

Clearly bottled water companies aren’t the only ones who realize that sexy sells.  Two years ago, PUR Water Filtration partnered with supermodel Cindy Crawford to promote the use of filtered water over bottled.

Garrison Keillor

TreeHugger cites a quote from Garrison Keillor on the wastefulness of bottled water, from a 2007 article in the Salt Lake Tribune.  This Minnesota public radio show host turned his back on bottled water once he realized that tap is just as good or better.  We advocate filtered tap, of course.