Perhaps you’re familiar with our recent post on gender-specific “his-and-hers” bottled water. (If not, then we recommend giving that a read before continuing with this post, as it may slightly lessen the shock-value.)
Sadly, the bottled water industry isn’t stopping there. In an equally desperate attempt to salvage the hold on plastic that is quickly slipping from their not-so-firm grasp, water bottlers have now created what the title of this post suggests – bottled water for babies. Branded as “nourish,” the concept is woman-owned and woman-operated, founded by two moms who were searching for a convenient way to feed their children on-the-go.
The bottle comes two ways : either as an 8 oz. portion with markings for measuring and mixing formula and a reusable nipple top, or as a 10 oz. portion with a leak-proof sippy top for toddlers. The Nourish website implies that the source is English Mountain Spring Water. The product was launched in stores on June 1, 2009 and is also available to buy online. Each bottle costs around $3.50. (Ah, the price we pay for convenience…)
To their credit, the bottles are BPA-free. But so are most reusable baby bottles. And those can just as easily be filled with filtered water and carried in mom’s diaper bag. Isn’t that what most moms do these days anyway?
Stone City Bottled Water in Anamosa will soon distribute “his-and-hers” vitamin-enhanced bottled water – branded as H 10 O, with 10 essential gender-specific vitamins in each bottle – to local stores in 60 Iowa and Illinois counties. Men’s flavors include “Citrus Sport,” “Lemon Ice Tea,” and “Orange Energy.” Women’s flavors are “Berry Sport,” “Peach Mango Tea,” and “Tropical Energy.” The company sales account manager, Patrick Lage admits that there is really not much difference between the flavors for men and those for women. Mainly, the men’s bottles have more B vitamins. Both men and woman can drink all six flavors without any problems. These bottles will be sold for a promotional price of $1 per bottle and then switch to a range between $1.59 and $1.79.
This is almost as ridiculous as the Candwich (sandwich in a can). Are bottled water companies getting desperate in the wake of environmentalist efforts? There is even an “environment” tab in the “About Us” section on the H 10 O website, to inform the consumer that these bottles are made with PET plastic, “the most easily recycled plastic available.” They’re not fooling me though. My advice? Save your money. Buy a water filter, take a multivitamin, eat healthy and exercise. It sounds like a lot, but the result is much more worthwhile in the end.