Queen Latifah’s latest business venture just might be as worthless as deciding to invest hundreds of thousands of dollars in real estate right now…
Bottled water? And in New York City, no less – a city that has some of the best-tasting tap water in the country.
That’s right, folks. Queen Latifah has entered the bottled water business as an investor in New York Spring Water, in conjunction with the Flavor Unit Entertainment Group, which manages her film and television projects. The plan is to use her film and TV career to market the New York City bottled water brands – Aqua84 mineral water, VBlast Vitamin Water and VBee Vitamin water for kids. (Watch out, Ellen DeGeneres!) These brands were set to hit 7-11 stores in mid-October.
I guess when you have the fame and fortune of celebrities like Queen Latifah, one bad investment is no worse than losing a few pennies to your money-hungry sofa cushions.
I’m sure you weren’t expecting that one, were you?
As several of our posts over the last year indicate, New York City is proud of its tap water, and with good reason. A company called Tap’d NY has bottled and successfully sold NYC tap water, and the Famous New York Baking Water Corp. has created a water filtration system that yields water similar to that of NYC tap. This water may be the secret ingredient in the famous New York style pizza. But what makes it so great?
Well, we aren’t sure, but recent evidence suggests that tiny invisible shrimp, called copepods may have something to do with it. While they don’t sound so appetizing, these little creatures are completely harmless. In fact, they are known to eat mosquito larvae.
Robbery frequents the streets of New York City, according to a couple of recent (and somewhat humorous) reports made by the Brooklyn Paper. In the July 6 report, a few robbers attacked their victims, stealing cell phones, cars and even a pearl necklace.
This one tops the chart: a man stole bottled water from a 13-year-old kid who set up a water stand to make a few extra bucks on a hot day in June. No doubt the man was thirsty, but really? Bottled water? And from a teenage boy! Not only that: the victim was beaten over the head before the suspect ran off with the water. Apparently, the robber didn’t know about NYC’s “Water-on-the-Go” program, which was recently launched to provide increased access to NYC water in public places with high foot traffic. Ten portable water fountains – faucets for drinking water and refilling water bottles, as well as for pets – are hooked up to and removed from fire hydrants daily in various locations, including Brooklyn.
Perhaps the man prefers bottled water over tap – which in another city might be understandable – but NYC tap water is known to be some of the cleanest around. What could have possibly been going through this robber’s head?