PepsiCo and Evian “Go Green”

Pepsi's first 100 percent plant-based PET bottleYou may recall a series we did last year on “eco-friendly” bottled water. It appears that PepsiCo and Evian have both jumped on that bandwagon. Evian has introduced a lighter-weight bottle, made with 50 percent recycled PET, and containing 11 percent plastic, that is still 100 percent recyclable. We know that’s a lot of percentages, so let us break it down for you this way: Evian is trying to be more evnironmentally sustainable with their bottled water packaging. The bottle is even easier to crush, as demonstrated by their TV commercial, which means it takes up less space in your recycle bin or trash can  (leaving room for more bottles – amounting to just as much plastic as you’d get with their former bottle design.)

Evian’s bottle came out a week after PepsiCo announced plans to release the first-ever PET bottle made from 100 percent plant materials, including switch grass, pine bark and corn husks. The bottle is also fully recyclable.

While we commend the bottled water industry for their efforts to appeal to a broader audience of people, we stand by our original claim, which is also the claim of most environmentalists who just aren’t “buying it” (pun intended.) Whether the bottle is recyclable or not, the fact remains that most bottles are not actually recycled. And whether it’s packaged in plastic or corn husks, many bottled waters are nothing more than filtered tap water, which you can get at home for a fraction of the price. Pepsi has even admitted that their Aquafina water is municipally sourced. In short, as a recent guest star in our youtube film, “Bottled Water Dummy,” demonstrates, bottled water is a waste of money.  We all know what EVIAN spells backwards…

We suggest you invest in water filters, which are a much more sustainable and cost-effective solution.

Will Potatoes Boost Water Supplies?

extract water from potatoesA new technology to extract water from potatoes is currently being perfected by PepsiCo, which also owns the crisps manufacturer, Walkers. Potatoes are 75 percent water, and when the slices are cooked, this water is normally released into chimneys inside the factories. PepsiCo will instead capture the water, treat it and reuse it for washing, peeling and slicing. Once the process is perfected, they may be able to remove their factories from the water mains altogether. Later, they also hope to be able to replace drinking water supplies with this water, and even provide drinking water to those in areas suffering from drought.

The optimist in me is hopeful for those suffering due to the lack of water. The pessimist on my right shoulder is singing a different tune, however. Right now, Pepsi brings in millions from bottled water sales – which they recently admitted is municipally sourced and filtered. What’s to stop them from using this water for the same purpose? Advances in technology are in many cases utilized for one purpose – profit. I hope PepsiCo isn’t just greenwashing this time…