How Much Would You Pay for a Bottle of Water?

Last week, we did a post on pairing premium fine bottled water with food – an experience termed by some diners as “epicurean.” Premium bottled water is made for rare consumption and is likely more expensive than your average bottle of Dasani or Evian. Just how expensive, you ask?

Well, that depends on the water. The suggested retail value of Fillico Jewelry Water is $150 per set of two bottles. This is not just any bottled water, however. I would venture to say it goes beyond most premium bottled waters in several ways. Each bottle is decorated with Swarovski crystals and has a shiny (king or queen) crown cap. The bottles and caps are hand made piece by piece, so production is limited to no more than 5,000 bottles per month.

Are you impressed yet? It doesn’t end there…

The crystals aren’t the only thing you’re paying for (though they probably make up a large part of the reason for price). The water inside the bottles is natural spring water from Kobe, Japan – a location famous for the Japanese wine, SAKE. In fact, Fillico shares the same source with SAKE winery. (While we’re on the subject of pairing premium bottled water with food, perhaps this water would pair well with Kobe beef.) Fillico recommends the water for special occasions such as anniversary dinners or wedding receptions. Or if your teen has expensive taste, you may want to invest in the Hello Kitty collection. This special edition Fillico water comes in five different bottles, each with its own set of colored crystals which represent a different theme: yellow (heartful), pink (cute), lavender (sweet), green (wish),  and red (friendship).

Premium Bottled Water Can Enhance a Fine Dining Experience

A bottled water tasting and food pairing event was recently sponsored by Sweetwater LLC at Joe’s Restaurant in Venice, CA on Aug. 12. The event featured a three-course dinner menu paired with six different bottles of water.

According to an article in The Earth Times, “Water is not just water.”  Like wine, water has different characteristics that it picks up from the land it travels through. Premium bottled water is not the same as purified water. Purified water is nothing more than municipal tap water processed through reverse osmosis, while premium bottled waters are meant to “enhance a fine dining experience,” an experience labeled by Sweetwater’s Jim McMahon  as “epicurean.”

McMahon also claims that they are not promoting the daily consumption of bottled water. Filtered tap water is for hydration and daily consumption.  This type of event, however, teaches patrons to pair premium fine botttled waters with various foods on rarer occasions.

This practice of enjoying bottled water is nothing new, but dates all the way back to the Roman Empire. But do you buy the claim that premium bottled water pairs with food in a manner similar to wine?