Tag Archives: Proctor & Gamble

100,000 Days of Clean Water Donated to Those in Need!

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We just wanted to share the good news that we recently received from the Changents team regarding our Proctor & Gamble GIVE HEALTH Blogivation widget for clean water. Since November, nearly 350 bloggers from around the world, along with their readers, have teamed up with P&G and Changents to donate clean water to those in need. This campaign has successfully donated 100,000 days of clean water to people in developing countries who don’t have access to it. Thanks to everyone who visited our blog and clicked on the widget at the top, we are now proud to say that 64 of those days were the contribution of our readers. Although 64 seems like a small number in the grand scheme of things, every little bit helps!

The widget at the top of our blog has now been updated to reflect the successes of all those involved. But the campaign is not quite finished. The goal was 100,000 days of clean water donated by the end of 2010, and the New Year is right around the corner. P&G GIVE is now on Facebook and is asking  all those who participated to “like” their page. For each “like” and “share”, P&G will donate an additional day of clean water from now through January 31, 2011!

Many of our readers are also customers, who have purchased a water filter from us before. In the spirit of Christmas, you can now share the gift of clean water with those who don’t have the same luxury, and it’s as simple as hitting the “like” button on a Facebook page. Please help us spread the joy this holiday season with just two clicks. One to donate, and the other to share this post (and the widget at the top) with all of your friends so that they can join in the success as well.

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Four Ounces of PUR is Worth Ten Liters of Cure

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Perhaps you are familiar with the PUR line of pitcher filters, refrigerator filters and faucet water filters. Here in the U.S. we are fortunate enough to have had access to clean water for quite some time, along with the tools to filter out chemicals, such as chlorine, which make it that way. But those in the developing world have only recently been introduced to the technology that makes our water clean. It is part of the PUR line of products and it comes in the form of a powder, contained in a small four-ounce packet.

Each packet of powdered mixture is able to clean up to 10 liters of dirty water, removing 99.9 percent of intestinal bacteria, intestinal viruses and protozoa. The PUR packet has been proven to reduce diarrheal disease incidence – one of the leading causes of death in the developing world – by up to 90 percent.

The PUR packet was developed by Proctor & Gamble (P&G) in collaboration with the U.S. Centers for Disease Control (CDC). Dr. Allgood of P&G started the Children’s Safe Drinking Water Program after a touching visit with a woman in Kenya seven years ago, turning the distribution of the PUR packet into a nonprofit effort. To date, they have been able to produce more than one billion liters of clean water for children and families in over 40 developing countries. The packets are smaller and easier to ship than plastic water bottles, for faster distribution.

The packet is easy to use: Simply pour its powdered contents into ten liters of water and stir for five minutes. Wait five more minutes for the large dirt particles to settle, and pour the water over a clean cloth into another container. The cloth will filter out large particles of dirt, leaving you with crystal clear water. Wait another 20 minutes before drinking to ensure that all of the microorganisms are killed.View Dr. Allgood’s demonstration of this, here.

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