Activate Vitamin Water

Activate bottled waterFans of Vitamin Water may be disappointed to learn that vitamins may lose potency if stored in water for extended periods of time.

Enter Activate – the only brand of bottled water on the market that has vitamins, antioxidants and other supplements in powder form hidden in the cap, which are released with just one twist, just before drinking. How did this concept come to be?

“Friends Anders Eisner and Burke Eiteljorg were sitting in the Denver airport four years ago. Anders was trying to pour Airborne, a supposed cold-fighting dietary supplement, into a bottle of water. Burke was doing the same with Emergen-C, another vitamin drink mix. Both were making a mess. There had to be a tidier way, they decided.”

Activate comes in eight flavors. Some emphasize health and immunity boosters, while others are workout drinks with electrolytes. The drinks contain Stevia, a much healthier alternative to the sugar used in Vitamin Water and other similar beverages. While we applaud the company’s innovation and drive to be healthier than most, we still have the problem of plastic bottle waste on our hands. Perhaps Eisner and Eiteljorg wouldn’t have made such a mess if they had a wide-mouthed reusable bottle like this Klean Kanteen instead. Moreover, the beverage sells for $1.79 to $2.29 per bottle:

“Some balk at the price, but Holland [the company's president] says, ‘If you bought a bottle of water and Emergen-C it would cost you $2.'”

Precisely why we shouldn’t be buying bottles of water in the first place! We’ve said it many times and we’ll say it again. Save money with your own supplement packets and/or pills, and fill up your reusable water bottle with filtered tap water instead.

Ecowell: An Eco-Friendly Alternative to Vending Machines

Thanks to students, Brian Boler, Andy Whitaker and Reid Schilperoort, we can now officially say goodbye to vending machines full of plastic bottles. This team of entrepreneurs has managed to make reusable water bottles even more convenient with their recent class-project-turned-business-venture:

Ecowell. A vending kiosk that dispenses hot, cold or carbonated water with a choice of over 20 fruit juice flavors, two sweeteners and five vitamin supplements. This eco-friendly alternative to vending machines allows you to create your own beverage, dispensing it straight into your own reusable Klean Kanteen. None of the fruit juice flavors contain high fructose corn syrup, and the kiosk can dispense any combination of flavors, light or full, depending on your preference. Both of these features allow you to create a healthier beverage than those which are normally available in standard vending machines. Moreover, with Ecowell’s convenient Tap-Tag system, patrons can create an account right at the kiosk and use their Tap-Tag to select and pay for their drinks at each visit. Ecowell is a great invention for office buildings and schools where bottled water and soda are consumed on a regular basis.

Beverages ordered and filled at the Ecowell kiosk are less expensive than the average bottle of water, juice or soda purchased from a conventional vending machine. A 16-oz. cold glass of purified water is $0.55. Add three fruit flavors and pay only $1.50. Considering that a Vitamin Water is usually at least $1.75, and a Snapple beverage can cost around $2.50, students and workers are getting a great deal for a customized, healthy, eco-friendly beverage. For example, instead of buying a Focus Kiwi-Strawberry Vitamin Water, you can simply create your own mix of fruit-flavored water and add the “StudyBoost” vitamin supplement for added focus and retention.

Ecowell truly leaves the consumer with no excuses to drink bottled water. At home, you can make your own flavored water with the PUR flavor options pitcher or PUR faucet mount with flavor options. With the Ecowell kiosk, now you can make your own flavored water and even soda. This new invention might just make more schools consider banning bottled water.

Justin Bieber Attacked by Bottled Water

With all of the recent talk about celebrities and bottled water, perhaps it comes as no surprise that teen heartthrob, Justin Bieber, has been frequently seen drinking Vitamin Water, which is rumored to be his favorite drink. Perhaps he will soon join the ranks of other celebrities featured in bottled water ads. Last year, during one of his concerts, one fan made it very clear to him how she feels about this possibility:

Bieber retains his composure in spite of being hit in the head with a full bottle of water. Still, the message is clear – this is what happens to celebrities who endorse bottled water. Bieber and Ellen fans – join us in our efforts to stop the madness! Let’s put an end to the devastation of our planet by harmful plastic waste!