Coca-Cola for Clean Water?

I just wanted to highlight my recent confusion over Coca-Cola’s sustainability efforts. Namely:

  • Coca-Cola’s Commitment to the CEO Water Mandate: a program designed to help companies better manage their water use.


Though I applaud Coca-Cola’s apparent concern over the world’s water supply, I can’t help but contemplate the irony of their efforts. Surely Coke must be aware that it takes nearly two gallons of water to manufacture just one of their many plastic beverage bottles. Conservation? Good water management? Nice try, guys, but I can’t help but wonder if this is “greenwashing” at it’s best…

Readers, what do you think?

How to Avoid a Water Treatment Scam

Water treatment scams are on the rise for the second time in Florida, despite decade-old efforts to crack down on swindlers. Scam artists like Jonathan Yacketta use false scare tactics to trick elderly women and other vulnerable people into buying expensive water treatments, claiming that their water is toxic and undrinkable. But Florida is not the only victim. Water treatment scams are common all over the world. You may recall a post we did a few months ago on a South Korean professor charged with fraud after claiming to invent a device that could turn regular tap water into “holy water.” (Professor Kim’s water treatment scam earned him over $1 million before he was finally arrested.)

So how do you avoid becoming the victim of a water scam? Here are five simple actions to ensure that neither you, nor your 83-year-old grandmother, get swindled:

1. Avoid contact with door-to-door water treatment salespeople.

2. Avoid unsolicited offers for a free water test. Instead, consider purchasing one of our drinking water test kits.

3. If concerned, have your water tested by a certified laboratory.

4. Don’t fall for the bottled water scam! Most bottled water is nothing more than filtered tap.

And last, but not least…

According to a recent article in Tampa Bay Online:

“Most dealers in the $3 billion-a-year industry, its representatives say, are honest sellers of equipment for removing chlorine and minerals and softening water from public utilities or private wells. They say rogue operations selling equipment at inflated prices through scare tactics and misleading information are the exception.”

I’m sure all of our customers could testify to the fact that we are the exception, rather than the rule. So, here is our final piece of advice:

5. When in doubt, buy your water filters from FiltersFast.com.