Queen Latifah Invests in NYC Bottled Spring Water

Queen Latifah’s latest business venture just might be as worthless as deciding to invest hundreds of thousands of dollars in real estate right now…

Bottled water? And in New York City, no less – a city that has some of the best-tasting tap water in the country.

That’s right, folks. Queen Latifah has entered the bottled water business as an investor in New York Spring Water, in conjunction with the Flavor Unit Entertainment Group, which manages her film and television projects. The plan is to use her film and TV career to market the New York City bottled water brands – Aqua84 mineral water, VBlast Vitamin Water and VBee Vitamin water for kids. (Watch out, Ellen DeGeneres!) These brands were set to hit 7-11 stores in mid-October.

I guess when you have the fame and fortune of celebrities like Queen Latifah, one bad investment is no worse than losing a few pennies to your money-hungry sofa cushions.

2 thoughts on “Queen Latifah Invests in NYC Bottled Spring Water

  1. Hey Jake,

    We believe entirely that people should be concerned about the cleanliness of their water. But can you really argue that you can filter your water in your own home for far less than the cost of bottled water, in most cases?

    Far too many people drink bottled water because it’s all too convenient, or they get caught up in drinking high-end brands like Perrier and Evian because of the status assoc iated with them.

    You say yourself on Boreal’s Facebook page that effective bottled water package “looks attractive, impresses with its creativity and is just nice to have on the shelf.”

    I could care less how my water looks on the shelf, or how creative a label it sports. Studies have shown that it’s quite likely that beautiful and creative “package” will inevitably end up in a landfill, where it will take about 1,000 years to degrade.

    My filtered tap water might not have a star like Queen Latifah behind it, and it might not have a really cool label or slogan attached to it.

    But you know what? It’s affordable and it’s clean. What more can you ask for?


  2. If it is so worthless then why is bottled water contributing to a major share in the global soft drinks industry? I’ll tell you why… because awareness among people about consuming safe water is increasing! You should know this! Filtering water and bottling water go hand in hand.

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