Just like bottled water companies, clean water advocates in nonprofit efforts have caught on to the best advertising tool in the market: Celebrities. Many celebrities have given their fame and money to good causes. (Sadly, many celebrities endorse bottled water, also, but that’s a post for another day.) The latest trend among stars like Mark Ruffalo, Adam Lambert, Alyssa Milano and Matt Damon is clean water. We thought we’d take some time to highlight what these celebrities are doing to ensure access to clean water in the U.S. and beyond.
Mark Ruffalo – The Fight Against Natural Gas Fracking
The grassroots organization, Frack Action, was struggling to garner media attention for their opposition to natural gas drilling in New York State, until they brought Mark Ruffalo on board. Fracking is a process that involves injecting water and chemicals under high pressure into rock formations, in order to extract natural gas. Filmmaker, Josh Fox, recently portrayed the consequences of fracking in his documentary, Gasland, in which farmers across the U.S. can be seen to light their tap water on fire from natural gas contamination. Ruffalo dedicates himself to the cause with full force, as an unpaid volunteer. He has attended meetings and hearings, lobbied with activists and visited colleges to raise awareness among students. His fame is helping to bring attention to an issue that, otherwise, may have received very little. In fact, it was rumored several months ago that his private screening of Fox’s film may have landed him on the government’s Terror Watch List. Whether or not the rumor is true doesn’t matter; Ruffalo is one celebrity who won’t sell out. He is not afraid to stand up for what he believes in.
Adam Lambert and Alyssa Milano – Happy Birthday to the Less Fortunate
2009 American Idol runner-up Adam Lambert is donating his 29th birthday to charity: water – one of many water charities dedicated to bringing clean water to those in developing countries. The concept is simple: instead of asking for gifts for your birthday, ask your friends and family to make donations through your mycharity: water website (which is very easy to set up). All of the proceeds will go toward funding clean water projects in countries like Africa, Asia, Honduras and Haiti. With the mycharity: water website, everyone can follow in Adam Lambert’s footsteps. In fact, Lambert is not the first celebrity to donate his birthday to water charity. Alyssa Milano’s mycharity: water campaigns raised over $92,000 for her 37th birthday in 2009, and another $39,551 for her 38th birthday at the end of last year. Lambert’s goal, is $290,000 by the 29th, as he said in a recent tweet.
Matt Damon – Water.org
If you follow us on twitter, by now you probably know that we are big fans of Water.org. Like charity: water, this organization is dedicated to funding clean water, hygiene and sanitation projects in developing nations. Matt Damon co-founded Water.org with Gary White, and has since been heavily invested in its work. Recently, he accepted the Joel Siegel Award for his work with Water.org, at the Critic’s Choice Awards. We think you should follow them on twitter: @Water.