Global Usage of Air and Water Filters Increases

Air & Water Filter Use Increases Globally

Reports about poor air and water conditions are reaching global proportions. The growing need for air and water filters result from inadequate conditions of current air and water quality. We see evidence of the rising concern about clean air and safe drinking water demonstrated through various charities dedicated to addressing this dilemma internationally. Such concerns are invoking the immediate implementation of stricter air and water pollution regulations.

Together, the United States and Europe account for a major share of the global air filter and filtration equipment market. The demand for air filters in developing countries will outpace the type of mature growth in markets such as the United States, Japan and Europe. China is expected to supersede Japan by becoming the second largest market for air filtration equipment behind the U.S.

Recently, the Freedonia Group, a leading international business research company, released a market analysis about the increased demand for filters in China. They reported that by 2014 the demand for air and water filters in China is projected to grow by 13.5% annually to 66.2 billion Yuan (Chinese currency). Comparatively, this growth is approximately $10.2 billion in U.S. dollars. The increased demand in China is supported by a rapid growth in motor vehicle and other transportation equipment production, stocks, government policies that promote energy conservation and emission reductions. Sales of fluid filters will be fueled by the growth in non-agricultural water use and expanding urbanization. Sales of air filters are projected to single-handedly rise by 13.7% per year through 2014.

The demand for increased global usage of filters will be spurred by rising manufacturing output of HVAC equipment, metal products, building construction materials, chemicals and pharmaceuticals. Many of these manufactured products are either equipped with air filters or produced in manufacturing facilities with high air purification requirements. As income levels grow, more people in China will be able to afford water and air purification equipment for their homes. The growing demand for higher quality and extended life filters are likely to boost the overall market value.

Cutting edge technology along with innovation in air and water filtration media, product design, cost and efficiency will boost future growth. The outlook remains optimistic as consumer spending increases and the shift for better air and water filtration continues to make progress.


Matt Damon’s Newest Role: Water Warrior

Matt Damon is trying to save the world.

This may sound like a line from a movie trailer, but Matt Damon’s non-profit organization,, is trying to save those 1 billion people around the world that do not have clean water.  In 2009, co- founder Gary White’s WaterPartners merged with Damon’s H20 Africa and was born. Damon and White have set out to find new financing models and long lasting solutions to the world’s water crisis. focuses on drilling new wells in those desperate communities that need them most. When the community in need requests a project, one of’s local partners evaluates the request and then works directly with the team at to create a funding plan. While this may seem counterintuitive, the people at believe, “During the past 20 years, we have found that demand-driven projects are far more sustainable than projects where an outsider makes the decision to provide a project.” In places like Bhaka, the capital of Bangladesh, where 31 million people do not have clean water, Matt Damon and the people at are using grants and WaterCredit programs to address safe water needs in both rural and urban areas.’s WaterCredit program is one of the organizations innovative ways to combat the world water crisis. Since grants alone are not enough to reach the billion people in need of fresh, clean water, the WaterCredit program gives small loans to individuals and communities so they can address their own water needs. This not only gives people the power to solve their own communities’ water crisis, it also yields more long term success. has invested over $2.9 million dollars in WaterCredit programs, with success stories coming from all parts of Bangladesh, India, and Kenya.

In India, a woman named S. Gandhamani took out a WaterCredit loan to install a new water tap outside of her home. Today, Gandhamani now has access to fresh water daily.  The wastewater that runs from the drainage around the tap has now allowed her to start a flourishing garden of banana trees. Gandhamani sells these bananas at market and brings in extra money for her family.

So how can you help Matt Damon and  You can donate money in any amount you like over their secure website. They also offer the option to donate in someone else’s name, and they will send a “Gift of Water” card to the recipient. also launched their sister website,– which allows you to track various communities around the world where is making a difference. Similar to Twitter, you are able to comment and communicate with people who are involved with Water.Org.  This is an inventive way for people to see where their donations are going, and to see how different communities, such as La Kabouy, in Haiti, are progressing. So this week, our Charity Tuesday choice is and it’s not just because Matt Damon is a total stud.

In the Water Neutral Zone – How the NHL Is Conserving Water

NHL GreenWith about 800,000 gallons of water you could grow an acre of cotton, brew over 500 barrels of beer, or supply seven NHL playoff games. If that number seems a bit high for an ice hockey match, know that the NHL thinks so too, which is why NHL Green, the National Hockey League’s sustainability initiative, is collaborating with the Bonneville Environmental Foundation (BEF) for the NHL Water Restoration Project.

As reported in the New York Times, BEF, based in Oregon, aims to conserve water in the Pacific Northwest, though it is looking to expand to Washington, California, Colorado, and New Mexico in the future. The organization encourages water conservation with “water certificates.” Each certificate is “divided into 1,000-gallon increments, assigned serial numbers and sold to companies and individuals. Each credit retails for one dollar. Bonneville then pays water-rights holders to conserve water.”

The NHL has gotten involved with the organization and its water certificates for its recently hosted 2011 Stanley Cup Finals, the first “water neutral” series in NHL history. The water conservation effort is useful as hosting a playoff game involves water output in the form of ice, concessions, fountains, faucets, toilets, and resurfacing the ice.

With this program the NHL will use their water certificate credits to restore nearly one million gallons to the Deschutes River, which is between Lake Billy Chinook and Bend, Oregon.

“It is a scenic gem with the potential to support world-class recreation and functioning aquatic ecosystems,” the NHL stated in a press release.  “However, water rights holders, individuals who in addition to property ownership possess a legal right to remove river water for ‘beneficial economic use’, divert most of the river’s water at Bend.  These disruptions of stream flow have degraded habitats, resulting in poor water quality and a decline in the overall health of the river.  The NHL Water Restoration Project will help return the Middle Deschutes to the vibrant watercourse it once was.”

The NHL is now the first major sports organization to participate in the BEF’s water certificate program and also the first to make such a large push towards water conservation. It notes that many of its players first got started playing on ice ponds, so it’s imperative that they set an environmental standard for the future and for the future of ice hockey.