AVEDA is a manufacturer and retailer of high-end hair care and skin care products. The company has set aside this month, in honor of Earth Day, to raise money to protect the planet. Aveda has been dedicated to sustainable environmental causes since day one, using natural, plant-based, organic ingredients in all of its products, and raising over $18 million since 1999, $12 million of which has been used to support clean water projects around the world.
There are several ways Aveda patrons can help contribute to the cause. You can purchase the Aveda Limited Edition Light the Way Candle, which is scented with 100 percent lavender, lavandin and clary sage essential oils, (much better for your indoor air quality than chemical air fresheners) and is packaged with recycled materials. Aveda will give 100 percent of the proceeds from the sales of this product to Global Greengrants clean water projects. In addition, if you receive a service at a participating Aveda-concept salon during Earth Month, the stylist or service provider will donate a portion of the appointment to one of their clean water partners.
If you don’t use Aveda products, you can still get involved by simply making a donation online, or by participating in an Aveda 3.7-Mile Walk for Water, which takes place in cities all over the world to raise awareness and funds for various grassroots organizations. The company also suggests other simple ways you can protect water sources every day – by supporting organic farming, conserving electricity, and eating less meat.
Though Aveda is not a non-profit organization, we wanted to recognize their efforts to protect clean water through partnership with other charitable organizations, this #charitytuesday. Join us in raising awareness by re-tweeting this post!