Activate Vitamin Water

Activate bottled waterFans of Vitamin Water may be disappointed to learn that vitamins may lose potency if stored in water for extended periods of time.

Enter Activate – the only brand of bottled water on the market that has vitamins, antioxidants and other supplements in powder form hidden in the cap, which are released with just one twist, just before drinking. How did this concept come to be?

“Friends Anders Eisner and Burke Eiteljorg were sitting in the Denver airport four years ago. Anders was trying to pour Airborne, a supposed cold-fighting dietary supplement, into a bottle of water. Burke was doing the same with Emergen-C, another vitamin drink mix. Both were making a mess. There had to be a tidier way, they decided.”

Activate comes in eight flavors. Some emphasize health and immunity boosters, while others are workout drinks with electrolytes. The drinks contain Stevia, a much healthier alternative to the sugar used in Vitamin Water and other similar beverages. While we applaud the company’s innovation and drive to be healthier than most, we still have the problem of plastic bottle waste on our hands. Perhaps Eisner and Eiteljorg wouldn’t have made such a mess if they had a wide-mouthed reusable bottle like this Klean Kanteen instead. Moreover, the beverage sells for $1.79 to $2.29 per bottle:

“Some balk at the price, but Holland [the company's president] says, ‘If you bought a bottle of water and Emergen-C it would cost you $2.’”

Precisely why we shouldn’t be buying bottles of water in the first place! We’ve said it many times and we’ll say it again. Save money with your own supplement packets and/or pills, and fill up your reusable water bottle with filtered tap water instead.

PepsiCo and Evian “Go Green”

Pepsi's first 100 percent plant-based PET bottleYou may recall a series we did last year on “eco-friendly” bottled water. It appears that PepsiCo and Evian have both jumped on that bandwagon. Evian has introduced a lighter-weight bottle, made with 50 percent recycled PET, and containing 11 percent plastic, that is still 100 percent recyclable. We know that’s a lot of percentages, so let us break it down for you this way: Evian is trying to be more evnironmentally sustainable with their bottled water packaging. The bottle is even easier to crush, as demonstrated by their TV commercial, which means it takes up less space in your recycle bin or trash can  (leaving room for more bottles – amounting to just as much plastic as you’d get with their former bottle design.)

Evian’s bottle came out a week after PepsiCo announced plans to release the first-ever PET bottle made from 100 percent plant materials, including switch grass, pine bark and corn husks. The bottle is also fully recyclable.

While we commend the bottled water industry for their efforts to appeal to a broader audience of people, we stand by our original claim, which is also the claim of most environmentalists who just aren’t “buying it” (pun intended.) Whether the bottle is recyclable or not, the fact remains that most bottles are not actually recycled. And whether it’s packaged in plastic or corn husks, many bottled waters are nothing more than filtered tap water, which you can get at home for a fraction of the price. Pepsi has even admitted that their Aquafina water is municipally sourced. In short, as a recent guest star in our youtube film, “Bottled Water Dummy,” demonstrates, bottled water is a waste of money.  We all know what EVIAN spells backwards…

We suggest you invest in water filters, which are a much more sustainable and cost-effective solution.