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Our Mission

To ignite a groundswell that touches every home and workplace; to help change the way people think about and take action to purify water and air, both locally and globally.

Our Values

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Purpose

We pursue opportunities and challenges with passion and initiative; taking ownership to proactively drive toward our vision.

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Loyalty

We value mutual loyalty with our team and with our customers. We are creative problem solvers and use our skills and learning to recommend quality products to fit customers' unique fltration needs.

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Inclusion

We realize the power of each individual and value our differences; pledging to actively maintain an environment that honors diversity- recognizing that our diversity makes us a stronger company. We will foster inclusion and embrace diversity throughout our business, our teams, and our culture.

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Health

We foster curiosity and a health conscious lifestyle for our team and customers.